From Waste to Value: Rethinking Circularity with Ave Crotti
Why circular supply chains begin at design—not recycling
2025-07-01 31 min
Description & Show Notes
In this episode, we talk with Ave Crotti from Kühne+Nagel about rethinking supply chains from linear waste streams to regenerative loops. Circularity isn’t just sustainability—it’s smarter design, resilient logistics, and bold industry-wide cooperation. Get ready for practical insights, surprising use cases, and a wake-up call on what “sustainability” really demands.
🗂️ Topics Covered:
- Why recycling is often a misleading focus—and why companies must start with design and material choice
- The role of logistics providers as active agents in circularity, not just passive executors
- Practical examples: from bamboo-based prosthetics to regenerative agriculture and synthetic fuels
- How regulation like the EU’s CSDDD shifts sustainability from a CSR checkbox to a business requirement
- Hidden internal innovation: how cross-team dialogue unlocks ideas already within companies
- Final-mile paradox: why last-leg logistics may erase upstream sustainability gains
- Digitalization and “depaperization” as overlooked enablers of circular strategies
- Ave’s vision: from short-term ROI thinking to long-term relationship-driven transformation
- Why early adopters will disrupt—and laggards may disappear
🔗 Resources Mentioned:
- EU Corporate Sustainability Due Diligence Directive (CSDDD)
- Kühne+Nagel Sustainability
- Fit for 55 – EU Climate Package
📬 Stay Connected:
- Sven Schürer: https://www.linkedin.com/in/svenschuerer/
- Marcus Karten: https://www.linkedin.com/in/marcus-karten/