We Sell the Coat Three Times” – Why Circularity Is the Smarter Business
From Linear Waste to Circular Value—The Business Case for Doing Better
2025-07-15 30 min
Description & Show Notes
In this episode, we speak with Wolfgang Lehmacher, former Head of Supply Chain and Transport at the World Economic Forum, about why circular supply chains are the key to future-ready logistics. Circularity isn’t just sustainability—it’s smarter supply chains, resilient design, and bold innovation. Get ready for grounded strategies and inspiring stories.
🎤 Guest:
Wolfgang Lehmacher, Former Head of Supply Chain & Transport, World Economic Forum
https://www.linkedin.com/in/wolfganglehmacher/
Wolfgang Lehmacher, Former Head of Supply Chain & Transport, World Economic Forum
https://www.linkedin.com/in/wolfganglehmacher/
🗂️ Topics Covered:
- Why “selling the coat three times” is more profitable than once
- How Apple’s Daisy robot, Zara’s resale app and BMW’s modular cars enable circular supply chains
- Policy, technology and behavioral shifts that drive the future of logistics
- How to start: take-back schemes, design for disassembly, strategic partnerships
- Why collaboration—and a mindset shift—are non-negotiable for success
🔗 Resources Mentioned:
- Apple's Daisy robot: https://resource-recycling.com/e-scrap/2024/06/13/apples-iphone-recycling-robot-shifts-gears/
- EU Circular Economy Package: https://environment.ec.europa.eu/strategy/circular-economy-action-plan_en
- Patagonia Worn Wear: https://wornwear.patagonia.com/
📬 Stay Connected:
Sven Schürer: https://www.linkedin.com/in/svenschuerer/
Marcus Karten: https://www.linkedin.com/in/marcus-karten/
Sven Schürer: https://www.linkedin.com/in/svenschuerer/
Marcus Karten: https://www.linkedin.com/in/marcus-karten/